Overview:

Using a restricted budget of $2,500, the Federal Bureau of Investigation (FBI) worked with a team of 32 students (including myself) in partnership with EdVenture Partners to create and implement an advertising campaign for the FBI.

The objectives of this campaign were to increase awareness of the FBI's career opportunities and Internship program, as well as positively marketing the FBI as an employer to the diverse student body at the University of Illinois at Chicago (UIC).

Our Approach:

Our approach to this campaign was to stimulate interest about the FBI through the use of creative and innovative advertisements, exposure through multiple media outlets, and promotional events designed to draw in our target audience.

The Results:

Our marketing efforts delivered an excellent image and increased awareness of the FBI and its employment opportunities.

Furthermore, the marketing strategies applied resulted in creating several effective, yet fun-filled events which not only exceeded the expectations set by our client, the FBI, but also contributed to a higher return on investment (ROI).